Clay is the most widely used industrial plasticine in the world. The automotive industry, in particular, depends on 3D-clay
models. Now, the first ever practical textbook on working professionally with industrial styling clay has arrived (in partnership
with the manufacturer STAEDTLER). In this book, the author, a former design modeler in the automotive industry and
current teacher at Selb Technical College, compiles his extensive knowledge on the topic of clay. The book not only sets
out core theoretical and practical principles to support and encourage beginner modelers as they start out, with illustrated
descriptions, workshops, tips and glossaries, it is also an invaluable resource for experienced design modelers, product
designers and clay enthusiasts, offering exclusive behind-thescenes insights.