Alfredo Häberli, who was born in Buenos Aires in 1964 and has been working from Zurich since the 1980s, is one of the world's most widely acclaimed product designers. Major international brands such as BMW, Camper, Georg Jensen, Iittala, Luceplan, Moroso, Schiffini, or Vitra are among his clients, for whom he has designed furniture, lamps, objects, tableware, or even entire interiors. Häberli's work has been shown in numerous exhibitions throughout Europe and has earned him many awards over the years.

In the first of this book's two volumes, Häberli looks back at the people, places, and objects that have influenced him and shaped his ideas and creative process. He tells of his visits with the great Italian designers, the British and American role models influencing him, and about inspiring exchanges with colleagues such as Konstantin Grcic, Jasper Morrison, or Patricia Urquiola. Moreover, his encounters with visionary entrepreneurs, and the places, locations, and objects that forged his understanding of design come into focus through text and images.

For the second volume, Häberli invited thirty personalities from his circle to ask him one question each, which he answers frankly and in good humor. These personalities include fellow designers, architects, critics, journalists, and creative directors such as Stephen Bayley, Tyler Brûlé, Francesca Molteni, and Alice Rawsthorn.

Alfredo Häberli,
born 1964 in Buenos Aires, moved to Switzerland in 1977 and graduated in 1991 with distinction in Industrial Design from Zurich's Höhere Schule für Gestaltung (today Zurich University of the Arts). Today, he is an internationally established designer based in Zurich and is working for some of the leading companies of the international design industry such as Alias, BD Barcelona, BMW, Camper, FSB, Georg Jensen, Iittala, Kvadrat, Luceplan, Moroso, Schiffini and Vitra.