The principle of "ikigai" embedded into Japanese everyday life is suggested as being the determining factor in Japanese longevity, and the TED-popular neuroscientist Ken Mogi reveals how the tenets of "ikigai" can be observed by anyone anywhere, applying mindfulness for a greater degree of health and happiness.

Ken Mogi is a neuroscientist, writer and broadcaster based in Tokyo. He has published more than 30 papers on cognitive and neurosciences, and over 100 books in Japan covering popular science, essay, criticism and self-help. His books have sold close to 1 million copies. He is the author of the global bestseller The Little Book of Ikigai.